A mobile application is an excellent tool for business, given that almost every adult has a mobile phone. Native apps are still leading the market. But what if the budget does not allow tens of thousands of dollars to be allocated for development?! There is a solution...
With the advancement of smartphones and mobile devices, developers are faced with a constant challenge: how to provide users with outstanding mobile applications? Traditionally, native apps have been the first choice. However, now there is an alternative - PWA (Progressive Web Apps) - and they have come to change the rules of the game.
Power Web Application is a web application that stands out for its high performance, robust architecture, security and ease of use. It is designed to load quickly, be scalable, integrate with other services, and provide the user with the same experience as a native app. Such applications use modern web technologies such as HTML/CSS, JavaScript. Simply, it is a website designed in a special way.
PWAs are modern web applications that have a number of advantages comparable to native applications. Their key feature is gradual improvement. This means they can run in browsers, but can also be installed on the user's device and used as native apps.
PWA has all the same technologies as a classic native application: sensors, data storage, compass, gyroscope, etc. Even despite Apple’s policy to limit the functionality of PWA applications, they can always be turned into a hybrid application and placed in the platform’s app store.
Benefits of PWA for mobile applications
1. Cross-platform
PWAs work across different operating systems and devices, saving time and resources that would normally be spent developing separate versions for iOS and Android.
2. Ease of installation
Users can install PWAs on their devices like native apps by simply adding them to the desktop or menu. This simplifies the process for users and increases engagement.
3. Offline mode
PWAs can work without internet access. This is especially important for applications that provide content or functionality that requires constant access.
4. Search Engine Optimization
Creating a PWA with SEO in mind is an opportunity to increase your app's visibility in search results. This is useful for attracting new users.
5. Updates without updating
PWAs are automatically updated, allowing developers to quickly implement fixes and new features without having to update the app in app stores.
6. Lower development and support costs
Creating and maintaining PWAs typically requires less resources and time than native apps because they can be developed using web technologies. Accordingly, the team that is developing your project can create you a PWA and a hybrid version of the application in the shortest possible time, since the development uses all the same technologies and architecturally, it is still the same site.
Examples of successful PWAs
Many large companies have already implemented PWA in their mobile strategies. Here are some examples:
1. Twitter Lite
Twitter has created Twitter Lite, a PWA that loads quickly even on a slow internet connection. This saved users space on their devices and improved performance.
2. Starbucks
Starbucks created a PWA for their ordering system. It works like a native application, but does not require installation.
3. Pinterest
Pinterest has made significant improvements to its mobile experience with PWAs, resulting in increased user engagement.
4. Facebook and Instagram
Social networks that have both web versions of PWA for their products and compiled hybrid applications
How to turn your website into a PWA?
PWAs are a promising alternative to native apps, providing many benefits including cross-platform, ease of installation, and search engine optimization. They allow companies to create mobile applications more efficiently and cost-effectively. Consider integrating PWA into your mobile app strategy, especially if your goals are successful SaaS projects and effective advertising campaigns.
An application built in this way can be placed in application stores. Many services can help with this, such as PWABuilder, for example.
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